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CDC MarketFirst
CDC MarketFirst is a marketing automation and lead management software product offered by CDC Software, an enterprise software and service company headquartered in Atlanta, GA. The CDC MarketFirst suite gives companies the ability to segment their databases and profile contacts, then program and launch electronic marketing campaigns to communicate with target audiences. Content within these communications (which can be delivered e-mail, SMS, fax, etc.) can be highly personalized based on available database information to improve the relevance to the recipient in an effort to increase response rates to the marketing campaign. CDC MarketFirst also enables users to capture leads from these marketing campaigns by tracking click-throughs and directing message recipients to registration pages that generate leads. The system can also be used to manage event registrations, nurture leads, and develop event-triggered campaigns.〔(CDC MarketFirst ) Retrieved 31 March 2010〕 Its advanced visual campaign design tools allow for the development of complex automated campaigns—for example, to send one kind of automated follow-up message based on the recipient’s response to a prior campaign.
== History ==
Founded in 1997 in Mountain View, California,〔(Internet alchemy ) 26 May 1999, ''Forbes''〕 MarketFirst Software was acquired by Pivotal Corporation in 2002,〔(Pivotal to Acquire MarketFirst; Warns of Losses ) 3 October 2002, ''DestinationCRM.com''〕 itself later acquired by CDC Software (then called chinadotcom).〔(Chinadotcom completes Pivotal acquisition ) 1 March 2004, ''Computer Weekly''〕 MarketFirst Software’s core product was MarketFirst, a marketing automation and lead management tool that complemented the rest of the Pivotal CRM (customer relationship management) suite.〔(Pivotal Addresses Product Gap ) 4 October 2002, ''InformationWeek''〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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